The purpose of this paper is to describe the challenges faced by nike in regards to human rights. Nikes code of conduct includes strict guidance about child labor, excessive overtime, compensation, forced labor, and freedom of association nike n. Nikes approach to managing supplier responsibility has greatly evolved since the 1990s, when the media uncovered claims of child labor, underpaid workers, and poor working conditions in several asian countries. Nike is the most popular brand in the sports shoe and apparel industry. The case revolved around nikes massive advertising campaign to explain working conditions at its plants. This case talks about csr challenges that nike are facing. To achieve that, we need all parts of our value chain to understand and deliver on our goalsfrom our leaders to product designers, to the employees in our stores, and workers in contracted factories who make our products. There are four research objectives for this case study to be obtained. The corresponding csr policy and strategy are based on nike s consideration for communities and customers, whose interests significantly influence the company s design and production of its athletic footwear, equipment and apparel nike s csr challenge case study essay topic. Many at nike viewed the formation of the neat division as building on a tradition of honoring nature in nike. Dec 22, 2015 case solution nike csr challenge there is document case solution nike csr challenge available here for reading and downloading.
These are more than aspirations they are foundational priorities that shape decisions across every aspect of our business. Index of abbreviations ceo chief executive officer. Corporate social responsibility nike case study custom. Locke, christopher lyddy, cate reavis january 21, 2009 2 the xx3 was one of the first highperformance examples of nikes considered strategy, the name given to its sustainable design ethos. Introduction during the 21st century, we have seen an. Nike ethical issues case study pdf 214688 akademik. A case study in corporate social responsibility essay. Csr and company reputation case study of nike 1223818 mira valjakka 42920.
The writer should not write in their personal opinion however only analysing the theories and aligning them with the questions. Mary kate buckley, general manager of, must plan nikes directtoconsumer sales strategy and its policies and rules for online sale of nike products by other vendors. Getting traction on sustainability rebecca henderson, richard m. Reporting is the primary tool we use to disclose important information to our stakeholders about how we manage social and environmental issues and impacts, as well as our targets and report progress against them. Cross culture management nikes csr challenge by group 2. How nike solved its sweatshop problem sustain case csr. A look at nikes approach to corporate social responsibility as a crisis management tool. What are the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world. Reporting is also an indicator to us and others of our ability to succeed and thrive as we systemically address risk. Nike channel conflict stanford graduate school of business. It was going to be a longer journey than they might have imagined. Using a case study of nikes csr approach in the football manufacturing industry of pakistan, we explore how the csr measures advocated in a new, emerging policy paradigm on csr in gpns affect labor agency at nikes main football supplier factory in pakistan.
Nike csr reportsnike csr reports business overview of the company realistic strategies, goals and plans into incremental steps csr isnt only to be politically correct but to increase their profits mark parker transparency is an asset, not a risk 29. The corresponding csr policy and strategy are based on nikes consideration for communities and customers, whose interests significantly influence the companys design and production of its athletic footwear, equipment and apparel nikes csr challenge case study essay topic. Responsibility csr is, and what is not, so managers can clearly and realistically state their goals. Nikes purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all.
This article is part of a series on the roi of sustainability, written with the support of meterhero. Complete your answers in a microsoft word document and submit your case study to the assignment 2 assignment area. Nikes csr challenge case study november 24, 2015 december 11, 2015 bishal one of the popular known brands nike, who manufacture sports and clothing, has more than 50,000 workers produces shoes through subcontractors. Mg615 managing in the global environment nikes csr. Use the download button below or simple online reader. In the past, nike faced several controversies related to child labor and ethics in its supply chain. Week 1 nikes csr challengecase study mg615 managing in. A 20 study shows theyre 89% more likely to buy a product or service if it came from a csr company. Environmental challenges have made companies aim to sustainable production and find solutions.
Nike needs to consider the welfare of the workers and the profits they are earning. View homework help week 1 nikes csr challengecase study from mg 615 at monroe college. Companies like nike needs to consider people, planet and profit from now on. The corresponding csr policy and strategy are based on nikes consideration for communities and customers, whose interests significantly influence the companys design and production of its athletic footwear, equipment and apparel. Figure 6 nikes csr strategy sustainability report fy11 31 6 1. In referring to the opening profile and the closing case for this chapter, discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world. By 1998, the company accepted it needed to take responsibility. Nike csr statement nikes corporate mission statement. Case study nikes csr challenge corporate social responsibility. The writer should not write in their personal opinion however only analysing the theories and aligning them with the questions continue reading corporate social. Analyzing nike sweatshops behind the swoosh case study.
It was only 20 years ago that consumers were protesting outside niketown stores, and news. One strategy is to map out all the stakeholders on your project in this case, this method. Lender could refer to financial sources when purchasing raw material, and expanding market, example can be bank, 3. The harvard case study places particular emphasis on nikes governance processes and approach to embedding sustainability into the business, embracing transparency and. Pdf on jan 1, 20, jonathan wayne riddle and others published a. It is headquartered in oregon, united states and operates on a global scale. A case study of the potential and shortcomings of corporate social responsibility as an idea by hanne voje in partial fulfilment of the master degree american studies, ilos supervisor mark luccarelli university of oslo, autumn, 2008. Jun 19, 2015 this article is part of a series on the roi of sustainability, written with the support of meterhero. Oct 28, 2010 nike csr reportsnike csr reports business overview of the company realistic strategies, goals and plans into incremental steps csr isnt only to be politically correct but to increase their profits mark parker transparency is an asset, not a risk 29. Case solutionnike csr challenge free download as word doc. This was proven in the 1990s when nike was under accusations for tolerating sweatshops and child labor.
Jan 19, 2020 nike corporate social responsibility and sustainable innovation. Download file to see previous pages workers rights and environmental issues are two of the central concerns of nikes opposition. A second challenge is the forced labor and poor, squalid work environment in nikes manufacturing units. However, in recent years, it has invested a lot in csr and sustainability. What are the challenges regarding corporate social responsibility csr that companies in the. This report explores how nikes approach to improving social and environmental conditions in its global supply chain has evolved. Research nikes csr actions since this time frame and why it has earned the reputation as one of the worlds foremost organizations in sustainability.
Lastly, the company is responsible for causing some degree of environmental damage, in the form of air, water, and noise pollution, as well as climate change arising from pollution. Analyzing nike sweatshops behind the swoosh case study 760. Nike ethical issues case study pdf 214688 akademik istatistik. Our challenge and our opportunity is to use all three to help. How nike embraced csr and went from villain to hero. All this is hard to believe, given the steady stream of corporate social responsibility csr accolades in the last 10 years. Using a case study of nikes csr approach in the football manufacturing. Case solutionnike csr challenge download documents. Balancing business interests and host nationssecurity concerns pc. A second challenge is the forced labor and poor, squalid work environment in nike s manufacturing units. Feb 25, 2010 a look at nike s approach to corporate social responsibility as a crisis management tool. This business case study focuses on nike, an athletic shoe and apparel seller, in late 1999. This case study is designed to draw attention to the ethical quagmire that is csr.
For years, nike has been sourcing from factories that seek to meet the company s minimum standards for good labor performance. Corporate responsibility report fy0709 fibre2fashion. The company is traded on nyse and operates in apparel industry. Case solution nike csr challenge free download as word doc. Nikes csr challenge after the widespread report on the workers of nike in the plantation in 2005, nike worked on the reports of social and environmental practices. Nike aims to be a brand with purpose that moves the world forward. It can be seen from the passage that nikes asian factories audited. Corporate social responsibility how does this idea play out.
Integration, incentives and innovation nikes strategy to. The file extension pdf and ranks to the documents category. Corporate social responsibility a case study of wipro pages. Using a case study of nikes csr approach in the football manufacturing industry of pakistan, we explore the extent to which the measures advocated in a new, emerging policy paradigm on csr in gpns enabled labour agency at nikes main football supplier factory in pakistan. It was only 20 years ago that nike was facing child labour and sweatshop allegations, with consumers protesting outside niketown stores. It will also look at some theoretical approaches to divising a csr strategy. Corporate social responsibility nike case study there are two uploaded documents. Nikes csr challenge case study in 2005 after reporting on its widespread abusive treatment in factory plans nikes came back to report on its social and environmental practices. Some of the challenges that nike and other apparel industries face in its supply chains around the world are many. This is because millennials takes csr into heavy consideration when making purchase decisions.
Nike corporate social responsibility and sustainable innovation. Nikes labor crisis nikes strategy of pursuing global sourcing opportunities to produce lower cost products was financially rewarding, but had created significant public relations problems for the company. Particularly the arguements that it looks good on paper but not in reality. Herein we will analyze nikes international business operations with a critical eye over the ethical issues and dilemmas that this organization has faced while manufacturing its goods in foreign lands. How to write an effective thesis statement for essay. This is the current csr model for nike which takes into. There are a number of areas that are seen as weak points or links in this nike case.
Nike in 2005 after reporting on its widespread abusive treatment in. Case solutionnike csr challenge there is document case solutionnike csr challenge available here for reading and downloading. Complete your answers in a microsoft word document and submit your case study to the assignment 2 assignment area minimum 2 pages, calibri 11 point, double spaced. There have been cases reported abusive treatments in more than a quarter of its south asian plants. Nike challenges customers to design their own virtual green athletic wear. Nikes csr challenge 86 comprehensive cases pc11 new. Mailing address counterpunch po box 228 petrolia, ca 95558 telephone 1707 6293683. Nikes csr challenge case study early this year in the state of tamilnadu in india, 7 workers died when they were cleaning a tank in a textile dyeing unit, kpr textiles, perundurai, erode district. Nike and child labour how it went from laggard to leader. Corporate social responsibility how does this idea play. By first examining the stance of nikes opposition on each of these issues, then investigating nikes own defense, it is possible to achieve a clearer picture both of where nike successfully adheres to the principle of corporate social responsibility and of where. According to study by visser and tolhurst 2010 one of the main drivers of increased csr is growing globalisation which brings benefits and disadvantages to economic development throughout the world giving businesses even more decisive role across all levels of society. Pdf the pragmatic and ethical barriers to corporate.
Nov 01, 2017 cross culture management nike s csr challenge by group 2. Nike and child labour had become indelibly linked in the public consciousness. Case study nike s csr challenge free download as word doc. Phil knight admitted the nike product has become synonymous with slave wages, forced overtime and arbitrary abuse. Apr 30, 2014 the harvard case study places particular emphasis on nikes governance processes and approach to embedding sustainability into the business, embracing transparency and pursuing innovation as a. Case study nikes csr challenge free download as word doc. As sarah severn, a director of corporate responsibility at nike, noted. The aim of this study is to explore the influence of perceived csr effort on consumer preference in the case of brands with different csr histories in the clothing and footwear sector.
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